Well, it has been quite a semester learning about social media and the effects it has on people. Lately, we have been learning about social media and the varied industries it employs -- psychology, business/marketing, history, mathematics, data science, and so much more. I think my favorite part of this course has been graphic design, though. I used to not really consider myself a very artsy person. Musical, sure! Artsy, maybe not so much. But learning some basic graphic design tips and learning that I can make a pretty cute logo was a huge confidence booster.
This class really helped me in my marketing position at Mount Students for Life. Learning how to make more concise infographics was a huge help to the organization, and learning the names for different concepts (vanity metrics, for example) was instrumental in explaining to the org's president and other marketing chair why we needed to reassess our strategy for getting information to current club members.
The only thing I would have changed about this course is having graphic design a little earlier in the semester, especially for students that are learning how to run social accounts. Because it seems like TikTok and similar short videos are becoming wildly more popular, it might benefit students to learn about using these for marketing purposes. Maybe one of our assignments would be to create a Reel or TikTok and send Dr. K the link or something like that.
However, I had no idea what exactly I was going to learn in this class and it helped me immensely in my current role. I definitely will be able to use so much of this class in my future jobs, especially if I am a social media manager. The most encouraging thing was how Dr. Kennedy framed this role. She explained that people may try to pass this off as an easy job that any old schmuck could do, but this simply isn't true. Learning about all the research and care that goes into content creation and curation gave me a much better appreciation for jobs like this, and it reminded me of the dignity of work itself. It encouraged me to get out there, not be afraid of the world, and to be proud of the gifts and skills I have learned.
Comments
Post a Comment